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mtv sonic ident: neon braille 2005 the brief required the translation of a visual identity into an aural form  this made us consider methods of perception and how they might affect ones concept of music tv. ironically the viewer is effectively 'blinded' by the flashing braille as he is unable to make visual sense of it until it is 'translated' by an obscure voice  the 'disco' effect serves to heighten the sensory confusion and to make the abstract shapes even more immediate.